Content Writing
& Copywriting
We write clear, engaging content that sounds like you - and speaks to the people who matter. SEO-friendly, human-focused, and never robotic.
Words that work hard (and sound like you)
Whether you're explaining your mission, launching a product, or trying to make complex ideas feel simple, the right words make all the difference. At Blue Lobster, we write content that’s clear, engaging, and tailored to your voice - so your message lands with the people who matter.
From web copy and brand messaging to reports, blogs, social media and user guides, we craft content that balances clarity, tone and structure. We're particularly good at making technical or niche subjects sound human - without dumbing things down.
Why choose Blue Lobster for writing?
Strategic by nature
We start with your goals - then shape your message to suit your audience, platform, and voice. From tone of voice to information hierarchy, we think before we type.
Writers who love clarity
We specialise in plain English without dumbing things down. Our background in industry, science, policy and digital means we know how to explain tricky topics without waffle.
Structured for CMS and SEO
We write for structure as well as style. That means content that’s easy to break into sections, tag correctly, and optimise for search engines and generative tools.
Human-first, not AI-first
We use AI where it’s useful - but we never let it take the wheel. All our content is written or edited by real people who know how to get your point across.
Flexible formats
Need landing pages, blog posts, reports, FAQs or metadata? We’ve done them all - and we know how to adapt tone, length, and language for each.
Collaborative approach
We’re not precious. We work openly, welcome feedback, and provide clear content drafts that are easy to review, edit, and sign off.
What we write
- Website content and landing pages
- Blog posts, social media, case studies and thought pieces
- Reports, white papers and summaries
- UX copy (buttons, labels, microcopy)
- Metadata and structured content for CMS
Words that work
If your content needs more bite, more clarity, or just less jargon - we’re here to help. We’ll write with purpose, edit with care, and keep things human.